Product Description

Known For: Madison’s most affordable dedicated ketamine clinic — downtown King Street location with mood infusions starting at $295, nearly half the price of many Midwest competitors.

HealingMaps Take: Forward Ketamine opened in downtown Madison in early 2026 with a deliberate pricing model designed to lower the cost barrier to ketamine therapy. Mood infusions starting at $295 are roughly half the market rate of many Midwest competitors ($450-$600+), reflecting a commitment to access over margin. The downtown King Street location puts the clinic within walking distance of the Capitol Square and UW-Madison’s downtown campus — an unusual choice given that most Madison medical providers cluster in the West Side medical corridor or Fitchburg. That central location is meaningful for patients without cars and for the many state employees, lobbyists, and university staff who work downtown. Extended hours (Monday and Wednesday 10 AM-8 PM, Saturday 10 AM-6 PM) better accommodate working patients than the standard 9-5 medical schedule. The clinic has announced plans to add Spravato and begin billing insurance for it, which would make them one of the few Madison-area providers offering the insurance-covered option. For Madison patients prioritizing affordability and downtown convenience, Forward Ketamine is the clear value option in the market.

Patient Review

“Being able to walk to my ketamine appointments from my Capitol Square apartment changed the whole experience. Forward’s $295 mood infusions also meant I could actually afford a full series without financing it — other Madison clinics quoted me double.”

About Forward Ketamine of Wisconsin

Forward Ketamine of Wisconsin is a downtown Madison ketamine infusion clinic at 221 King Street, Suite 101, Madison, WI 53703. The clinic provides ketamine therapy for depression, anxiety, PTSD, chronic pain, fibromyalgia, OCD, phobias, and migraines, with mood infusions starting at $295. Additional services include IV hydration ($90-$140) and migraine therapy ($140). Plans are underway to add Spravato with insurance billing. Hours are Monday and Wednesday 10 AM to 8 PM and Saturday 10 AM to 6 PM. The clinic opened in March 2026 focused on affordable, personal ketamine care in downtown Madison.

For more on how ketamine therapy works, see our complete guide to ketamine therapy.

What People Like

Mood infusions from $295 — roughly half the Madison-area market rate. Downtown King Street location within walking distance of Capitol Square and UW-Madison. Extended hours — evenings until 8 PM Mon/Wed, Saturday appointments. Spravato and insurance billing planned. New clinic with fresh, patient-centered focus. Broad treatment indications — mood, chronic pain, migraines, OCD.

What People Don’t Like

Self-pay only at current launch. No Spravato yet (planned but not live). No formal KAP model. Limited hours on other days — Tuesday/Thursday/Friday schedule unclear. Downtown parking limited. Lead clinician credentials not yet prominently featured.

Getting Started at Forward Ketamine of Wisconsin

Call (608) 898-4818 or email brian@forwardketamine.com. Visit forwardketamine.com. Located at 221 King Street, Suite 101, Madison, WI 53703. Ask about Spravato availability if insurance coverage is needed — the program is being added but may not yet be live.

Learn more about the evidence behind ketamine for depression at the National Institute of Mental Health.